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Digital platforms: what are they and what types are there?

Digital platforms are online solutions that make it possible to carry out various tasks in the same place through the internet. Creating a digital marketing strategy involves a series of details that we must carry out and constantly monitor, with the intention of increasing our online presence. Something that, without digital platforms, would be expensive…

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Digital Marketing: Complete Guide to Online Marketing [2020]

Digital Marketing, also known as Digital Marketing is the set of activities that a company (or person) executes online with the aim of attracting new business, creating relationships and developing a brand identity. Among its strategies are SEO, Inbound Marketing and Content Marketing.The concept of Digital Marketing may seem very clear, but at the same…

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What is a lead? Marketing Blog

In digital marketing, the lead is about a potential customer of your brand who has shown interest in consuming your product or service.Winning new customers is one of the biggest challenges that companies face on a daily basis.The entire strategy, from marketing to price marking, is aimed at generating contacts capable of becoming customers.This requires…

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